Singapore is famous for a lot of things; for its culture, economy, cuisine, and also for its cleanliness. This country is one of the cleanest countries in the whole world. If we take a look at Singapores history, it clear that a lot of effort has been put into its development. Despite being a small country, Singapore enjoys a very strong financial position. It is an investment hotspot in Southeast Asia. It is also considered as the cultural hotspot of Asia. A country doesnt develop such a reputation by not doing anything. Singapores strong economy has allowed the country to invest in itself like crazy. It has a plethora of developed tourist attractions and infrastructure. Whats more, the country has a reputation for being really clean. Around 50 years ago, Singapores government launched the Keep Singapore Clean campaign. This campaign proved to be a massive success and its results can be seen to this day. All of this effort has helped create a city that looks amazing and feels amazing to live in. according to experts, the countrys cleanliness has helped strengthen its economy. It has also increased its tourism. Agencies such as APPLYFORPRSINGAPORE.COM spend the whole year helping people sort out their paperwork for going to and from Singapore. Lets take a look into all the effort that this country has put into keeping itself clean. By learning from Singapore, other countries can reduce their waste as well and strive for cleanliness. Singaporean culture has always emphasized on hygiene and cleanliness. Due to this, the country was relatively clean as every individual played their part in reducing litter. However, in 1968, the government decided to take things to the next level. They launched the Keep Singapore Clean campaign. This was the first time that the government actively took part in the countrys cleanliness. What was notable about this campaign was the fact that it introduced fines for littering. This proved to be a great step as it really helped discourage people from littering. The clean campaign was part of a far bigger picture that the government wanted to bring to life. It was part of a process to improve the countrys sewage, infrastructure, and its layout. All of this was going to play a part in improving the countrys overall health. Apart from enforcing fines, the government ran awareness campaigns. Activities and lectures were planned in order to spread awareness about cleanliness and how can it be achieved. The goal of these activities was to involve the public in the campaign while also educating them. The governments approach dissuaded unclean practices and educated people about the benefits of cleanliness. And this helped make a huge impact. Singapore managed to win the title of South Asias cleanest and greenest country. Singapore had a number of reasons to go clean. The countrys experts argued that through cleanliness, they will be able to strengthen their economy. In Singapores humid climate, even the smallest amount of waste can quickly turn into a cesspool of disease and filth. The government realized that reducing waste meant that disease can be controlled. The campaign aimed to produce a healthier population; one that will get sick less often. Healthy citizens will be more productive and give back to the country. Apart from improving public health and increasing the number of productive citizens, cleanliness also improved tourism. One of the reasons why Singapore gets so much tourist traffic every year is because it looks stunning. The cleanliness campaign managed to improve industrial and tourism related economic activity. Even after 50 years, the countrys cleanliness is incredible. This can be attributed to two things; proper education and consistent monitoring. The countrys populace is thoroughly educated on the advantages of maintaining cleanliness. Instilling a sense of duty in every citizen is a great way to reduce the amount of litter and waste produced.